FunkyMEDIA reports 6.2% rise in SPAR Poland AI search visibility

FunkyMEDIA says SPAR Poland’s online store saw more links surface in Google’s generative AI search features over the latest 30-day period, based on Google Search Console data. The analysis points to higher visibility across the homepage, city pages and desktop devices, while noting the figures do not show visits, recommendations or sales.

Why it matters: - Google’s generative AI search features are becoming a new visibility channel for retailers. - SPAR Poland’s online store gained more exposure in that channel, which could affect brand discovery even though the data does not prove traffic or purchases. - The report also shows how AI search performance can vary by page type and device.

What happened: - FunkyMEDIA published an analysis of SPAR Poland’s online store visibility in Google’s generative AI search features during its AI Search work for WSS Detal, the operator of the e-spar online store. - Google Search Console recorded 53,232 impressions of links to the online store from October 2 to October 31, 2026. - The prior 30-day period recorded 50,141 impressions. - That was an increase of 3,091 impressions, or 6.2%. - In Poland, impressions rose from 45,134 to 48,408, up 7.3%.

The details: - The report measures how often links to the website appeared in Google’s generative AI search features. - An impression does not represent a unique customer, a site visit, a brand recommendation or a purchase. - The store’s homepage impressions rose from 2,872 to 5,402. - City pages also increased, including Łódź from 262 to 550, Poznań from 363 to 647 and Warsaw from 129 to 346. - The available report does not identify the searches that produced the exposure. - Some individual product pages gained impressions while others lost them. - Desktop impressions rose by 2,401, while mobile impressions rose by 700. - FunkyMEDIA used the authorized Google Search Console property for SPAR Poland and the “Generative AI features” report with the ai search type set to Web. - The comparison covers October 2–31, 2026, and the preceding 30 days. - Total impressions were calculated by adding the device categories shown in the report.

Between the lines: - The data points to stronger visibility, but not a proven business lift. - Rafał Cyrański of FunkyMEDIA said the figures show more exposure for the online store’s links in Google’s generative AI features, but do not show how many customers visited or bought anything. - The report says the increase occurred during FunkyMEDIA’s AI Search work for SPAR, but the Search Console figures alone cannot show how much of the change came from the agency’s work. - The analysis also notes a larger increase on desktop than on mobile, which may matter for where AI search visibility is strongest. - The October 31 figures were read while that day’s data was still updating. - Google Search Console showed a notice that another website was being moved to the analyzed property, and the source, timing and possible effect of that move were not established.

What’s next: - Any business impact will require follow-up measurement tied to site changes, timing and other marketing activity. - FunkyMEDIA says a fuller assessment would need the dates and scope of implemented changes alongside other factors affecting the website. - The report does not provide a count of AI citations or evidence of an effect on sales. - More monitoring will be needed to see whether the visibility trend continues beyond the initial 30-day comparison.

The bottom line: - SPAR Poland’s online store gained more visibility in Google’s generative AI search features, but the report stops short of proving that the lift translated into customers or revenue.